CLEAN MABEL
Label System | Rebrand | Social Media | Website
New York City | 2022
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Mabel is a brand Founded by Reshma Chambria in New York City that makes cleaning eco-friendly products. Mabel is committed to creating cleaning solutions that prioritize both human health and the well-being of our planet.
At Mabel, they take ingredients seriously. They understand the importance of using non-toxic and sustainable materials to ensure the safety of customers and the environment. Their products are carefully crafted with natural components that effectively clean while minimizing their impact on the Earth.
When I was invited to collaborate with Mabel, I was thrilled to have the opportunity to enhance their brand through a comprehensive restyling project. While maintaining the essence of their existing logo and icons, our goal was to create a brand identity that truly resonated with their core values. Simplicity and minimalism became the guiding principles of the brand's new visual identity. We aimed to communicate clarity and purpose: what Mabel is, what it is used for, and what ingredients it contains. By streamlining the design elements, we sought to provide a seamless and intuitive experience for customers seeking eco-friendly cleaning solutions.
Through our collaboration, Mabel's brand now exudes a fresh and contemporary look. Our revamped design aligns seamlessly with Mabel's mission to redefine the cleaning industry, one eco-friendly product at a time.
Client: Clean Mabel
Art and Creative Direction: Sofía Noceti Studio
Art and Creative Direction: Sofía Noceti Studio
Graphic Design: Sofía Noceti, Maria Centeno, Sofía Nesís
Ph Art Direction: Pato Katz
